The Industry’s Voice

Personally, I write about service in operation, the industry’s voice, in all its facets and on all the different levels. The industry is huge… service consists of so many ideas, with so many interlinked levels on which these ideas are expressed. People who are recording, creating, and publishing content operate all the tentacles of this ‘information-web’, all of them offering service, in dealing with each other.

Which, for editing purposes, in writing about the monitoring process and its findings, involves many hours of sourcing, scanning, reading, analyses and publishing of best-in-practice content that represents a view of, and into, global and local markets.

Regardless of the type, or format of interaction, when it happens, service is an observable action yet, it cannot be measured, as it is not only intangible, it is also too varied. Thankfully, many people are specifically writing about the service process, giving me/us a look at their perception of service, as part of their position within a specific business sector, perhaps as part of being an educator, or as a researcher, etc… and, they know their topic, in general, if not specific. They also have experience in actual operations… on a variety of fronts, on interlinked levels and find themselves in the habit of jotting things down.

These ‘personal and weblogs’ writings speak loudly to those who monitor the industry’s content, as it soundboards the service industry, reflecting patterns of use, re-use, and eventual regurgitation of recycled topics, such as when the occasional, exceptional and insightful contributions, become an over-posted / quoted / extracted press release, sort of topical, kind of relevant etc.

Nevertheless, the accessible mix is exhaustive, to say the least. Mining and using this ‘database’ of information to create content is already stretching many companies tightly, as management try to either stay ahead and on top of what’s being written by contributing, or they employ / outsource full-time, content writers.

In the process of monitoring an industry’s voice

A picture emerges when one identifies topics of interest to the consumer, gathers all the writings on what service is, where it can be found, how the whole journey is discoverable, the technology that enables the customer to experience service (good / bad / irrelevant), recordings of someone’s thoughts

It is a magnificent process when you get busy with and in it… this monitoring. Moreover, to have the skills and ability, inclination, time, and passion, to actually write about it, as it happens… is no mean feat. Everyone who takes pen to paper (finger to keyboard) and assumes the responsibility of passing on information about service, contributes to building its picture by educating, sharing insights and new knowledge, is to be applauded.

It is important though, to remember that service and customers/consumers/users are ‘joined at the hip’, in a manner of speaking. It does not matter which industry or sector of operations you are affiliated to through your employment, nor is it about any monetary value we can directly attribute to service (remember it is insubstantial / indefinable / indescribable / intangible).

Simply put, service, for everyone, and experienced by everyone, occurs at each point of interaction between us. As much as it is public, service, as experienced by consumers and providers, in my opinion, exists between every one, on all levels. The picture that has emerged, after almost six months of monitoring and research, is that of a bubbling, creative, innovative process, reflected in both ‘good and bad’ interactions that we are creating AND as a Wordsmith, for me the bonus is that we’re writing it down, informing and educating consumers, call centres and solutions providers.

What is your bonus?

Choosing Between Online Business Travel and Operating a Store

Probably unknown to many Internet users, the assertion on which is a better earning opportunity between travel agencies and online stores is an enduring debate in the business industry. People are having difficulty deciding if they will engage in the industry of online business travel or if they will put up their own ventures. You may be among those who are in limbo at the moment so you are questioning which online business opportunity is right for you. Then, you may want to check the advantages and disadvantages of each field before you decide.

On one hand, if you choose to run an online store, an advantage is that you get to select what kind of product you will sell. For example, if you are more knowledgeable in selling clothes and accessories, then you can focus on fashion pieces. Or if you are more interested in gadgets, you can engage in selling such items. Meaning, you can just about choose whatever line of products or services you will be offering based on what you know or are interested in.

Consequently, you will also have an advantage in terms of making decisions for the business. If you are already knowledgeable in the type of products or services you offer, you will be able to connect better with your target market. Also, you would easily identify with the changing trends within the industry. This will enable you to equip your business enough for the competition you will be facing from the other online stores offering the same line of products as you do.

However, online stores are not always reliable in the aspect of sustainability. Everything is dependent on the availability of supplies, rate of consumer demand, and level of industrial competition. If you put up an online store, you really have to research well on the feasibility of your product. This will let you know how long your business can stay operational and under what kind of economy. But you have to be prepared because whatever store you put up may be subject to the changing of economic times. Worse, if your business will not be able to hold against adversaries, you risk closing down whether or not you have fully regained your investment.

On the other hand, if you opt to get into the online business travel industry, you will be facing several other choices. You can put up your own travel agency or you can franchise from an already operational business. This means that if you have a tight budget and would not be able to afford the expenses that starting a business from scratch entails, then you still will have another option. While the same can be said about online stores, travel agencies are known to be more affordable in terms of start-up costs because they have less operational requirements.

Aside from that, travel agencies are now included among the list of recession-proof businesses on account of the fact that people always find a reason to go on a trip. Countries are opening up their territories to foreign travellers so they can be more globally competitive. Hence, putting up a travel agency or franchising one will enable you to operate on a longer span of time. The target market is also fairly larger than the usual so you can be sure to find your niche in the vast travel industry.

However, you must be sure that you are knowledgeable in the process of travel arrangements. You should remember that these arrangements have legal implications because of the immigration laws that you have to follow per country. Therefore, you have to be extra careful in providing services to your clients so they will not be faced with unnecessary trouble.

Choosing whether to get into the online business travel industry or to become an owner of your own store can indeed be difficult. There are several pros and cons to each option. You have to really assess yourself, as well as your available resources, to know which of the two will make a good business venture for you. Of course, you have to make sure that you are choosing the right opportunity unless you want your investment to yield nothing. Hence, always research well and ask the right questions before deciding.

Internet and Small Business

Technology has played an imperative role in business operations. The advent of internet has given a new methodology to conduct business faster in a cost effective way in a limited time and space.

Internet is wrapped up with thousands of interconnected networks connected worldwide. The deployment of Internet in business has given rise to perform business worldwide to unlimited audience and it is one of the best methods for globalizing business. Internet is a powerful tool for winning a business strategy that assists companies to compete with their competitors and to improve customer satisfaction and hence internet business model has been formulated to assist companies to choose the right model at the right time.

Internet business is simply not designing websites to promote the products it has its unique process to automate. Internet business helps manufacturers to understand the customer’s wants and needs by understanding their behavior when they visit company websites or research any relevant information and this in-turn helps manufacturers and marketers to produce customize and personalize product.

Internet business has changed the marketing practices of company to the great extent and hence marketers need to be more and more proactive and creative to reach and convince their audience to buy products.

Today many companies have also set up extranets with their suppliers to facilitate information exchange, transactions and payments. Internet business has given birth to e-commerce which is more and more specific when compared to internet business or e-business. The term e-commerce encourages companies to sell their products or services through internet. To be more precise about internet business; it is simply performing business using internet for worldwide audience in order to globalize business.

Advantages of Internet Business – Internet Business has its unique advantages

There is no need of physical location and hence you don’t need to have your own or rent place for starting up business as how traditional business requires.

Of course you need location that is DOMAIN NAME for website registration and its very cheap you can get for about $5 to $25 with free web hosting service.

You need website for selling your product or service. If you know programming and designing you can always do it on your own or you can hire a web developer and/or designer based on your requirement or even you can become an affiliate of some site which needs no website since your merchant will provide you website.

You can advertise your products or services for free in most of the websites say free classified advertisement site.

Since internet works on the principle of 24×7 you can reach your customer at any time.

Internet business is not geographic specific and hence you can reach global audience.

Disadvantages of Internet Business -Of course, internet has major advantages but it has some disadvantages too.

Through internet it is very difficult for the user to recognize what is genuine and what is not because users will not have the ‘Touch and feel’ of some product before they buy.

Internet makes you feel isolate and hence it separates manufacturer and customer, and this ultimately end-up in lack of trust between two parties.

It is also difficult for the user to choose the product as there may be many products with different varieties advertise through internet.

Business Models:

Every Business needs model to run its business and operations. When it comes to internet it is not that companies have design or built their own models Most of the companies sustain with the following business models through internet.

Products

Professional Services

Information Business

Internet profession

E-Publishing

E-Advertising

Let’s understand the above six proven internet business model.

Products: This Internet business model includes stuffs like electronic goods, books, computer hardware and software, household, jewelry, etc. Companies may already use direct marketing to market its product.

Adopting this model is most inexpensive method to communicate universally, and consumers can look into the product through company’s website or online catalogue as it cost only the fraction of what printed catalogue cost and the duplication is achieved virtually. The vital part is to note that internet is not the business strategy. However, it helps business to formulate strategy more effectively and efficiently. These are none other than the Internet or Online retailer.

Professional/Specialized Services: This model includes Professional services such as accountants, consultants, architects etc. The use of technology has encouraged service business to devise innovative strategies to support the very nature of the business.

Service industry advertise its services electronically that is through internet and since internet reaches global audience by breaking the geographic barriers and hence today service sectors enjoy massive profit and growth since internet has out-performed the traditional advertising and it directly reaches its prospective audience.

Information business: This E-business model is for those who gather, create and sell knowledge. Internet has given a new room for this kind of business. Today people use internet for many reasons and information search through internet ranks top. Many netpreneur today adopted this business methodology and has created a success because there is lot of scope for business in this digital era and information business is one such businesses which grows with a full pace.

Internet Careers: Many people have started making careers in internet itself. This business model includes graphic artist, web designers and developers, software programmers, computer and software trainers through online, Internet marketing professionals etc. This is considered as fastest growing business and many people have started business model.

Electronic Publishing: Today people can find free news, magazines, and newsletters in the digital format. In this business model any factual written material can be published in digital format and uploaded in the website. Online or Electronic publishing is exploding since its too cost effective when compared to the printed version of newspapers, magazines, newsletters etc. There are many innovative ways that a company can generate revenue from this business model.

E-Advertising: Electronic advertising, the business model which grows constantly and is expected to out-perform the traditional advertising methods. From this business model companies can simply sell advertising space on the web which in turn generates a mutual understanding to both the parties (advertisers and publishers).

Advertisers get revenue by posting advertisement in their website and publishers gets traffic to his website and/or brand awareness of his (publishers) product through advertisement. This is really a big business and one can monetize his/her website (if available) by just selling the website space.

The above mentioned internet business model has been adopted by many companies and have created a history in this digital era. Thus internet has become the right source and a powerful tool for the businesses to create a new and innovative business strategy in order to sustain the market.

Different authors have defined Internet business models in a different manner but the actual proposition and meaning is same. To see the different internet business model terms have a look at this article. Read Here

As a Wannabe internet business you have to analyze which internet business model is best for you or where you actually fit in the whole scenario.

Work From Home in the Customer Service Industry

Companies are finding it easier to hire work at home employees to take care of their customer service needs. With the new technology, high speed internet, and the trendy networking capabilities, it is even easier to have your customer service representatives across the world from your company and the customers will never know. This opportunity is available to anyone who has a solid motivation for work from home jobs and who wants to earn a good amount of money.

Customer Service Needs

Those who want to open a business and work from home in the customer service field need to understand that the major benefit to this line of work in really for the business who hires you. In hiring a freelance worker, there is no need for added expenses in monthly leases, office equipment, and utility bills. This leaves more money open for them to pay you on an hourly basis.

By The Hour – Work From Home

The average customer service worker at home is estimated to make an average of $14 an hour. Those who are taking the same calls in a center for a company only bring in an estimated $9 an hour. The difference is the result of savings to the customer when you are in business for yourself at home. If you have needs such as medical problems or want to stay at home with your children, this hourly rate is a good way to do it. The internet is full of companies offering a customer service position and great rates to those who get hired.

What To Expect

The companies looking to hire a work from home customer service representative may require you to have certain experience or training. Most, however, will start you out at the bottom and give you the training you need. They may also ask for a background check as if you were taking on a regular position. The individual company will give you the specifics of what they are looking for and how they expect the job to be done. Some companies may also reimburse you for charges you incur with your phone or other tools and tasks needed to complete the job but this too will vary from company to company.

What You Need To Start Work From Home

It is essential that a home office for customer service contain certain items to make work more productive and efficient. First, you will need a good computer that runs the way it should and the simple knowledge of how to work with it. Second, a high speed internet connection is also a necessity to communicate and place orders and other material for the company. Third, you will need a solid phone line and an unlimited long distance plan so customers can reach you. The most important item the work at home customer service specialist needs is a positive attitude and good people skills to be able to get along with the customers effectively and with high quality service.